the League of Legends European Championship (LEC) renewed three key partnerships for the 2022 season.
gaming chair manufacturer secretlab, a record company Warner Music and brand of energy drink Red Taurus will return as league partners. Additionally, the European competition has also announced its roster of broadcast partners in a host of local languages. These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.
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As the official energy drink partner of the LEC, Red Bull will be creating content activations that will appear throughout the event. Additionally, the brand will promote League of Legends core sports over the next 12 months. Riot Games also announced that Red Bull Solo Q, League of Legends’ official 1v1 tournament, will also be returning.
Warner Music will continue to be the Official Music Partner of the LEC. Riot Games noted that the label was instrumental in releasing the LEC 2022 promotional video starring Chrissy Constanza and will continue to make similar efforts in 2022.
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Finally, Secretlab will return after entering into a multi-year deal as an official LEC and EU Masters gaming chair partner. As a result, Secretlab’s TITAN Evo 2022 chair will be used during matches.
Ahead of the return of the LEC Spring Split, Riot Games also shared details of its broadcast partners for local languages.
A total of 12 companies have entered into distribution agreements with the publisher. Accordingly, the league will be broadcast in German, French, Spanish, Polish, Russian, Italian, Portuguese, Hungarian, Greek, Serbian, Dutch and Czech.
These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.
Esports Insider says: The LEC is officially back and Riot Games celebrated it by announcing the renewal of three key partnerships on day one. Secretlab, Warner Music and Red Bull are all regular LEC partners, so it’s good to see them back for another season, with Secretlab even getting a multi-year contract.
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